About Us

Hill Country Outfitters resides on Fredericksburg's historic main street in the Burrier & Meier building built in the 1800's, and serves customers from all walks of life from around the world.

Founded in 1997 by Bob and Mary Ann Turbeville who were chasing an entrepreneurial dream and a simpler life for their family away from the hustle and bustle of DFW.

Our mission of service to customers, staff, and community lives on with renewed vigor.  HCO’s legacy has continued through the next generation with us, Robert and Desiree.  We pulled up our roots from Dallas and seized the reigns as the new owners of HCO, and continue to lead and serve in the spirit in which HCO was founded.

Long time and first time customers will be treated to our highly curated selection of men's' and women's' clothing, accessories, jewelry, shoes, and a few other special items guaranteed to satisfy.  Alongside services like Personal Styling, buy online pick up in store, and online shopping, we strive to give a curated shopping experience. 

Stay updated in-store and online for new finds, invite-only shopping events, special promotions, and more by signing up to our mailing list.  Stop by in person, and give our customer service dog Lima a belly rub.

We look forward to shopping with you.

- Robert and Desiree