Woman wearing a bright red eyelet top

Women's Arrivals

Man wearing a gray patterned short sleeve polo shirt

Men's Arrivals

Dog wearing a yellow raincoat beside a tent at a forest campsite

Lima's Picks

Curated by our favorite four-legged local. Discover a paw-picked selection of products that Lima thinks you’ll love. It’s her ultimate guide to shopping Fredericksburg like a local—one tail wag at a time.

All New Arrivals

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Texas Brands

Supporting Texas small business owners is at the heart of what we do.

Jessie Griffiths Texas brand apparel at Hill Country Outfitters
Treasure Jewels Texas brand apparel at Hill Country Outfitters
Jackson Vaughn Texas brand apparel at Hill Country Outfitters
Hill Country Provisions Texas brand apparel at Hill Country Outfitters
 
Woman wearing a plaid jacket against a Barbour tartan background

Barbour X HCO

Bring timeless British craftsmanship to your everyday style with the Barbour collection at Hill Country Outfitters. World-renowned for their iconic waxed cotton jackets, signature tartan prints, and enduring heritage outerwear, Barbour seamlessly blends classic tradition with functional design. Whether you’re heading out for a weekend in the countryside or strolling through downtown Fredericksburg, discover durable jackets, cozy layers, and accessories built to last a lifetime.

Men's Shop

Mannequins dressed in casual and outdoor clothing with boots and leather bags on display

Clothing
Close-up of person tying laces on brown leather dress shoes outdoors near greenery

Shoes
Assortment of leather goods and a wooden pipe arranged on rustic wooden surface

Accessories
Brown leather dress shoe beside a vintage street scene with a red script signature

Johnston & Murphy

Founded all the way back in 1850, J&M has spent over 175 years perfecting their craft and building a rich history of premium footwear. We value a deep-rooted dedication to quality, which makes this partnership feel like the perfect fit as we approach our own milestone: next year, Hill Country Outfitters will celebrate 30 years of opening our doors on Main Street!⁣

Women's Shop

Woman with short blonde hair wearing black top and patterned skirt facing autumn landscape

Clothing
Person in white clothing tying white sneakers above a flower-filled garden

Shoes
Hands adorned with various statement rings holding pale pink textured handbag straps

Jewelry, Purses, Accessories

Customer Reviews

See what our customers are saying
Michelle P.

A must shop in Fredericksburg!

First visit to Fredericksburg, TX this past weekend and Hill Country Outfitters definitely made my list of highlights of the trip. Met the owner, Desiree, genuinely all around wonderful person! Selection of apparel, accessories, etc for women and men stylish and great quality! Desiree has a fantastic eye and it shows in her buying and merchandising. Found a super cool leather moto jacket. We came back later in the day to shop more and the store was closed. :( It was Sunday so totally fair. I will be driving from DFW seasonally to check out Desiree’s new arrival's. A must shop in Fredericksburg!

Verified Purchase
Michael R.

Great purchase

Fast shipping and excellent customer service. The product looks exactly as pictured and the quality is outstanding.

Verified Purchase
Paula D.

AMAZING customer service 👏

Very happy with my online purchase. Called and spoke with a wonderful associate. Got my package shipped in a very fast timely manner. Thank you so much. 🥰

Verified Purchase

Shop with us in-store

115 E Main St Fredericksburg TX 78624